Hello John,
I've reviewed the posts and other writings you sent along. ... disturbing ... completely loopy in some ways ... I understand you're heavily invested in this company so I will emphasize that you and others who care about it should do what you can to discourage this person ... Or have a return to reality (but afraid the delusional forces seems mighty strong with this one) ... Reams of information are below to validate why I think this is so bad for your company; I keep a running file on this stuff, so easy to pull up ... 3 things:
- Twitter views are a fool's game. Every time you look at a post (even if it's your own), it counts as a view; if you do it on separate devices all of those views count. ... Given the apparent ego of the person you're pointing out, his/her accounts (let's assume a he ... women generally aren't this narcissistic) probably accounts for a good percentage of these views. ... Regardless -- 20k views doesn't mean 20k people -- actually it's far less. ... see links below for further documentation ... And those "people" are a good amount of bots ... and the real people you want aren't targeted enough (unlike via Google ads) ... so the ads aren't getting in front of enough people who you want to see it (a large percentage are most likely coming from Philippines or Indonesia, where cost/impression is multiples lower than wealthier countries) ...
- Twitter ads are a desperate fool's game. Advertisers have left the platform in droves, why on earth would you recommend that your company spend money on that platform now or do so yourself? ... more references below on this ... LinkedIn, YouTube/Google, Instagram, even TikTok are better marketing spends if you did want to do social media advertising today ... Do a test on this man's account - check to see if some of his recent followers are prostitutes (they'll have OnlyFans or Webcams accounts in their profile names); I'm sure you'll see some ... that means they've found who spends on Twitter ads and are gravitating that way ... lots of bot followers too ... not something you want your investment near ...
- Twitter audiences and eventually the algo will waylay you for spamming. Did he actually @ Cathie Wood? ... And seriously think she would look at a tweet and want to jump in? ... wtf? is he 17? ... This is where it's dangerous ... The spamming is moronic - duh ... but it's going to look like the company is condoning or even supporting (paying) him to do this ... They're not right? He's doing this gratis? Did he ask the company what they want him to do or do you not know? ... The result is blacklisting and a bad rep for the company ... the complete opposite of what  you want. ... sad ...

Should he listen to reason, tell him to take his energy and apply to what Twitter is good for -- getting in front of influencers and media who don't mind receiving these kinds of messages once or twice. ... If he cares to look he'll even find a lot have open DMs and he can work behind the scenes to get the company in front of legitimately smart people who know how to use the platform and let them intro your company to their audiences ... That's what he should be doing ... Good luck ... feel sorry for you and your other investors but if the company has the goods crap like this blows over eventually ... Those links here:

 

 

https://www.theverge.com/2022/12/21/23522064/twitter-view-count-roll-out-personal-info

 

“As for what counts as a view, it seems like basically any time your tweet shows up on someone’s screen (even if it's your own). Twitter says:

Anyone who views your Tweet counts as a view, regardless of where they see your Tweet (e.g. Home, Search, Profiles, Tweets embedded in articles, etc.) or whether or not they follow you. Even an author looking at their own Tweet counts as a view.

It also adds that looking at a tweet from the web, then looking at it on your phone would count as two views.”

 

https://www.inc.com/hillel-fuld/5-key-differences-between-linkedin-twitter-when-building-your-marketing-strategy.html

 

“Twitter has very low tolerance for self promotion and companies that use the platform to sell are quickly labeled as spammers and abusers.”

 

https://www.washingtonpost.com/technology/2022/11/22/twitter-advertiser-exodus-musk/

 

“More than a third of Twitter’s top 100 marketers have not advertised on the social media network in the past two weeks, a Washington Post analysis of marketing data found”

 

https://www.nytimes.com/2022/12/02/technology/twitter-advertising-targets-missed.html

 

“There hasn’t been any level of trust from us with Twitter, especially with the whiplash we’ve experienced over the last four weeks,” said Ellie Bamford, the head of global media at R/GA, a creative agency. 

 

https://www.bizjournals.com/boston/news/2022/12/05/boston-marketing-firms-and-their-clients-weigh-unp.html

 

“Four major Boston-area advertising and marketing firms have advised clients to pause advertising on the social media site”

 

“Nearly 20% of all Twitter active accounts are likely fake, according to a recent analysis by SparkToro and Followerwonk. It brings into question the platform's overall value as a marketing medium.”

https://www.entrepreneur.com/growing-a-business/fake-accounts-and-bots-is-marketing-on-twitter-worth-it/427931

 

“Bots accounts clicking on social ads can drain a company’s advertising budget without providing any return on investment. Because the bots aren’t real consumers, they’ll never convert on any ads they “click” on—but companies will still end up paying for those clicks.”\

https://www.anura.io/blog/why-is-ad-fraud-on-twitter-so-high

 

https://blog.hootsuite.com/twitter-algorithm/

Notice advertising is not listed as a best practice on the platform