I think you have to look at who the largest shareholders are. The Richardsons know people who know people, if you know what I mean.
Coach and Investlots points are both valid, but I do think that it's unlikely the 40 million was spent without knowing something the you and I don't know. I also bet that there was more people in line to give their money other than NBC and Cormark (Sprott).
GLTA,
MB