yeh, I don't know why they do not try to make their websites more salable to the public. I don't know how meaningful, but even simple graphs such as
1) total strike length versus time
2) area(km2) controlled versus time
should illustrate the growth and potential of KXL
This combined with
3) stress location, with short time to development
4) some gold and geological highlights from present and past,
5) Canadian expertise in the area, plus stable political
plus many other things.
In summary we have to get across that a) our potential is growing rapidly, b) we have cash, c) the location is perfect,