Hi fouremm.
Yes, I think we are on the same page. Afterall, there is nothing there without the science and the fact that Eastern, NGN and Hepalink are all at the party says it all.
However, on the communication and brand positioning side I do believe there is lots of "hay to be made" in telling the story with some excitment recognizing full well that is it the approvals and BETonMACE that will really drive the share demand.
On the retail side I feel and hope we will be treated with respect.
Thanks again for a valuable perspective.
Cheers
Toinv :)