Stock2740...what an excellent post. It reminds me that I need to find an effective way to file and chronicle key findings.

There are so many positive stories to tell about RVX and Zenith that there could be a regular flow of discoveries and repeated over time.

I'm beginning to wonder if the people inside RVX do not understand that repetition is crital in communications.

One of the opportunites that strikes me is a feature article in the Globe's ROB magazine or a series of articles in the Globes ROB newspaper or a series in the Globe and Star's health section related to CVD, diabetes, kidney disease. RVX didn't even profile their peer reviewed article!

I can see the title - "As Canada's biotech industry R & D continues to be gutted due pharma head offices leaving Canada one small biotech is on the verge huge break throughs in cardiovascular diseases and diabetes mellites" ...RVX is a Calgary based biotech R & D company pioneering break through epigenetic cures for..........

My sense of communications at RVX is that it is passive and not run by communications experts. This seems to be the new norm with digital media because much of digital is derived from Yellow Pages experts. i.e. if you are looking for a car you used to go to Yellow Pages or the auto section of the paper. These types of people are now doing digital. The result is that "brand building" is left out of the equation. But RVX needs to build it's brand equity, quality, reputation and visibility.

Well, I shouldn't get into that stuff because nobody gets it. Suffice to say that RVX posts their findings and if someone happens to be interested they'll find it. Not very effective.

Anyway, I must learn to stick to my own business.

GLTA

Toinv