Of course there can, you will often see a company involved in a secondary or some other form of dilution have its PPS go on a run. Shares are added to the available supply, thus creating liquidity...and the PPS will often soar, it happens all the time.
That's why the subject line is that liquidity is a two way street.....obviously you need buyers, but there also have to be others willing to sell for the market to be effecient. I think of MMs almost as bookies establishing a point spread on a football game. The bookie doesn't care which team wins, all he cares about his that there's roughly equal betting on both teams....then he makes his juice. In market terms I would replace the word juice with brokerage fees.