Alright Bear....I think we're tapped into the same cosmic conciousness or something because I was thinking about the same thing yesterday evening....How to promote Apabetalone. 

However having more of a theatrical PT Barnum bent to my personality, I approached it from a much different angle....not scientific at all.  In fact my idea actually came from The Simpsons....an old episode where Krusty The Clown is cancelled due to the arrival of a competetive show....Gabbo.

To build suspense for Gabbo's arrival they start teasing....Ads on TV saying GABBO GABBO GABBO, news articles, Billboards....but nobody knows what Gabbo is.  Rather than try to explain it here's a 2 minute clip which shows how it works, its not a new advertising concept:

https://youtu.be/izUoHiAfNPE

Chanelling that idea I actually put up a few posts on boards and social media, not referencing Resverlogix or giving any information....just the question "WHAT IS #APABETALONE"???  On my own though its a pointless excercise....but if enough people did it to gain traction.  

I'm pretty certain its a lame brained idea that nobody will take seriously...but if we got 10 or 20 people all putting it up on Twitter, Facebook, Stock boards and other social media sites....who knows, a small % of people might be intrigued enough to google #APABETALONE and thus be, at least, introduced to it.