I don't know what you're talking about Koo....here's the graph for Torcetrapib:  

https://trends.google.com/trends/explore?q=%2Fm%2F08xrx7

It doesn't look anything like the graph for Apabetalone:  

https://trends.google.com/trends/explore?q=apabetalone

The only thing they have in common is that they both topped out around 100, apabetalone in August and Torcetrpib back in January....what the chart says is that searches for apabetalone and torcetrpib, that they're pretty similar, and that's not surprising.