I just shared a thought over on SH, so I'll add it here as well....it speaks to something I've posted about many times before, about how retail investors are often very price sensitive.

Picture a retail investor who's held RVX for a number of years, and in this hypothetical example I'll say this individual is holding 250K shares that have been bought over the course of we'll say 10 years. 

Because more shares were bought at lower prices than at higher ones we'll put the average cost at $1.25....again, this is hypothetical and the numbers are all spit balls.  

Wife:  "How's our RVX doing today honey"?

Hubs: "Great, the PPS is $1.70".

Wife:  "So what are are shares worth if we sold them"?

Hubs: "At 1.70 we'd get $425,000".

Wife:  "You said we paid something like $315,000 for them, so we've made over $100,000 right?  Why don't you get rid of them and let's sell the house and buy something nicer, there's a new development and the homes are gorgeous".

Hubs:  "$425,000 is peanuts honey, if this Apabetalone drug gets approved the company is going to be worth billions".  

Wife:  "You've been saying that for years, I remember when it was at $2 and our shares were worth $500,000 and  you said not to sell them then".

Hubs: "I know I know, but its only down because of short selling, the price is being manipulated, relax it'll be fine".

Wife:  "I have no idea what you're talking about with this short selling.  But what if this drug doesn't get approved...have you thought about that?  You've told me before that it could fail, that its not a sure thing.  Why don't we get out now while we're ahead"?

Fast forward to the PPS being $1.30

Wife:  "How's RVX doing today honey"?

Hubs: "I'm late for an appointment, we'll talk later".

Obviously I could go on....but I have 0 doubt that there are a lot of conversations like this that go on...not just with Resverlogix but with lots of stocks.