Sarah has it, 6 months of a coordinated media campaign from firm with a proven track record in driving interest.  The cost is less than $50K USD, I wonder how much Clayton was paid a year for doing such a (sic) great job?  There's a 3 month option as well at a bit over half that cost.  

Cancel one of these dog and pony shows and that would probably pay for most of it. 

I don't think it would hurt for hub members to ask her for details and to push for the company to do something about improving their corporate communication.