tada ... I like your thinking and deductive resoning ... and perhaps (maybe) at least part of the reason a financial group like Third Eye and a strategic partner like HL are content to continue along for the ride, and the bigger picture, without making huge waves or utilizing leverage, potentially.

Goog tea leaves, to me potentially ... again, potentially. 

... and if you are a big player, believing you are sitting on a home run that is smelling good, there is little reason to worry about current pps ... and maybe even some possible reasons to enjoy seeing it down, for the time being?

OTOH, I don't love the insider selling, agree with RVXOldtimer, bad look. Does that dude really need a few G's, rather than hoarding shares? ... but then, I am sure those moves are understood for optics, and I don't believe anything is done without a purpose, at this stage of the game. That is pretty elementary, for the optics. But then, yeah, it could be as simple as putting a few "net" doubloons in his pockets for taxes, or a case of rare wine lol ... who knows?!