Personally I like the October 31st day, Halloween.....it strikes me as completely consistent with the way Resverlogix conducts itself.  In fact I wouldn't be surprised if someone told me they had considered October 10th or 11th...the Thursday/Friday ahead of Thanksgiving.  

Just sitting back and trying to be a happy mushroom at least until TLD comes out...at which point I hope to be happier than a pig rolling around in the stuff that mushrooms are fed.