Yeah perhaps thay are "all in" for AHA, for splash and impact? ... rather than allowing info to dribble out, with inferences & deductions being made? Control of the overall and full message, and timing?

Obviously the academic conference protocol has been discussed, but strategically getting all kinds of critical mass "buzz" going at AHA to light a big fuse, and maybe the grass roots support for an NDA petition despite TLD shortcomings? 

"The shot heard around the world" type stuff? ... BOOM

Assuming and hoping FLD is impactful in multiple areas ... One can "hope" :)

glta ... tick tock 2