A quick Google search shows 3 Biotech conferences happening in San Fransico this week, Biotech Showcase Jan 13 to 15, BIO Partnering at JPM Jan 12 to 16 and GenScript Biotech Global Forum Jan 14.
I wonder if by naming both (BI and Eli Lilly) and Merck & Co by name if they were letting the market know that something in the way of a partnership of buyout will be coming soon. To mention that there is a potential $25 billion annual market at stake was a nice touch as well.
You've lit the fire now boys, keep thows flames fanned now.
tada