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Message: ROCHESTER APPOINTS MR. EDUARDO LUNA PRESIDENT AND CEO

ROCHESTER APPOINTS MR. EDUARDO LUNA PRESIDENT AND CEO

posted on Jan 15, 2009 06:51AM

JANUARY 15, 2009

ROCHESTER APPOINTS MR. EDUARDO LUNA PRESIDENT AND CEO

Vancouver, Canada - Rochester Resources Ltd. (TSXV: RCT; OTCBB: RCTFF and FSE: R5I) is pleased to announce that Mr. Eduardo Luna has been appointed President and CEO of Rochester Resources Ltd. Dr. Alfredo Parra will assume the role of Chief Operating Officer and will remain a director of Rochester. This will allow Dr. Parra to focus primarily on the mining and milling operations at the Mina Real Property. The Company anticipates that the synergy between Dr. Parra and Mr. Luna will be very positive for the Company from both an operational and capital markets perspective.

"We are thrilled to have Eduardo join Rochester’s management team," said Dr. Parra, "His extensive international experience in the mining industry and Mexican operations make him a true asset to the company as we move forward with our Mina Real project. On behalf of senior management and the board of directors, I'd like to welcome him to a key management role."


Mr. Luna has been a director of Rochester since August 2007 and is currently Chairman of Silver Wheaton and previously was President of Goldcorp's Mexican mining operations. Mr. Luna brings extensive business experience and knowledge of the mining industry and will help strengthen the development of management's corporate strategy and relationships with the capital markets.

Mr. Luna holds a degree in Advanced Management from Harvard University, an MBA from Instituto Tecnologico de Estudios Superiores de Monterrey and a Bachelor of Science in Mining Engineering from Universidad de Guanajuato. He has held various other executive positions such as Minera Autlan for seven years and Industrias Peñoles for five years. He is the former President of the Mexican Mining Chamber and the former President of the Silver Institute. Mr. Luna serves as Chairman of the Advisory Board of the Faculty of Mines at the University of Guanajuato and of the Mineral Resources Council in Mexico.


ON BEHALF OF THE BOARD

"Dr. Alfredo Parra"

Dr. Alfredo Parra, COO

Investor information contact:

Empire Communications Inc.
Tel: 604-484-0066
Email:
info@rochesterresources.com

Website: www.rochesterresources.com

About Rochester Resources Ltd.:

Rochester represents a pure-play in the exploration, development and production of high-grade gold and silver properties located in Nayarit, Mexico. The Company is a niche player in Mexico which has assembled an attractive portfolio of properties in the Sierra Madre Occidental Range. This is the largest epithermal precious metal region in the world, hosting the majority of Mexico's large tonnage gold and silver deposits. Rochester has a strong senior management team based in Mexico, with a workforce in place to advance its projects through to mine development.

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