SmartCard Marketing Systems Inc. (PINKSHEETS:SMKG) Prepaid Debit Card Programs An Integral Part Of Company`s Value and Future Outlook
9/24/2010 8:00 AM - PR Newswire

SAN ANTONIO, TX, Sept 24, 2010 /PRNewswire via COMTEX News Network/ --

SmartCard Marketing Systems Inc. (PINKSHEETS:SMKG) Management stated that the company recently signed 3 significant prepaid debit card programs representing over 3mm customers which add an important underlying value to the company short-term and long. These accomplishments need to also reflect shareholder value short term which we believe can be delivered and translated into improved price per share of the company's common stock. In the months to come we will materialize and improve the value of the company through important milestones that will be achieved by the number of active card customers and order book of potential customers which will impact the value of the common stock as shareholders and investors realize the value of the Prepaid Debit Card Portfolio's and monthly income generated and potential. The real value in a company like ours is in its portfolio of card programs and the consumer base reach available which attracts the fortune 1000 companies to then participate and integrate in global rewards and incentive sponsorships adding favourable value and profit share. There is no industry standard but the typical royalties generated from active prepaid debit cards can range from $.85 to $2.80 monthly (not including retail or wholesale sale) and is based on 10 to 14 transactions monthly depending on the usage of the cards. Management's focus is to attain 100k active cards by mid-year 2011 and attain a royalty base target of $85k to $200k monthly not including new sales or recurring activations. We feel with the current orders on hand that this is very attainable.

CEO Massimo Barone stated "The recently announced contracts opens access to well over 3 million customers and thereafter a possible reach to their families, friends and peers in various regions of the world. Our main priority is to sell and activate cards while providing a multi-lingual user environment with the best available funding network (Velocitymoney.com) possible to meet their demands which will also increase revenues from transaction fee`s from funding card loads which can range from $1.60 to $2.85 per load. Being selected by these companies as their card and solution platform provider strengthens our position globally and in the Financial Services Industry which we directly benefit from the fundamental and monetary book value of having an active customer base of prepaid debit card users and demographic information. It has become part of our consideration that building the portfolios would enhance the likely hood of a merger or the company being acquired benefiting shareholders."

About SmartCard Marketing Systems Inc. (PINKSHEETS:SMKG)

The company is leading the way in Prepaid Debit Card Program Management, Payment Processing of Pin Debit Online Transactions, Bill Payments in North America and Europe. Velocitymoney.com is the proprietary payment processing platform of SmartCard Marketing Systems Inc., which has an extensive Payment network world-wide for Consumers and Merchants. Visit www.gosmartcard.com

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