DENVER, CO – In a significant stride towards revolutionizing the alcohol detection industry, SOBR Safe, Inc. (NASDAQ: SOBR) has announced new partnerships with prominent recovery services Hired Power and The Firm. These agreements mark a pivotal moment for the company, showcasing the growing adoption of its next-generation transdermal alcohol detection solutions.

Background and Context

SOBRsafe is at the forefront of transforming alcohol monitoring through its innovative transdermal technology. Unlike traditional methods that rely on breath, blood, or urine samples, SOBRsafe's technology detects alcohol through the skin, offering a more hygienic, efficient, and non-invasive solution. This advancement has positioned SOBRsafe as a key player in the behavioral health, judicial, and consumer markets.

The company's mission is to create a culture of prevention and support, and its products, SOBRcheck for point-of-care screening and SOBRsure for continuous monitoring, reflect this commitment. SOBRsafe's recent progress, including a significant increase in new accounts in 2024, underscores its impact and potential for further growth.

Key Highlights and Advantages

Hired Power

Based in Huntington Beach, California, Hired Power is a leader in professional transition services, with over 20 years of experience. The organization has garnered the trust of thousands of treatment centers and professionals. Hired Power's services include interventions, safe passage, data-driven monitoring, Personal Recovery Assistants, case management, and customizable coaching. Their decision to integrate SOBRsure devices for remote client monitoring represents a significant endorsement of SOBRsafe's technology.

The Firm

Operating out of Nashville, Tennessee, The Firm offers comprehensive solutions to bridge the gap between addiction and long-term recovery. Their services include family education, intervention, long-term case management, and monitoring. Featured on A&E's Emmy Award-winning show "Intervention," The Firm's recovery professionals are well-recognized in the field. The Firm's commitment to replacing traditional breathalyzers with SOBRsure devices highlights the trust and value they place in SOBRsafe's solutions.

Advantages of SOBRsafe's Technology:

• Passive, 24/7 Monitoring: Continuous alcohol detection without the need for active user participation.
• Discrete and Non-Invasive: Provides a more humane and less stigmatizing experience for users.
• Instant Reporting: Immediate detection and reporting of alcohol presence through a powerful backend data platform.
• Hygienic and Efficient: Eliminates the need for invasive sampling methods, enhancing user comfort and compliance.

Potential Impact and Significance

The adoption of SOBRsafe's technology by leading recovery services like Hired Power and The Firm is a testament to the system's efficacy and appeal. This development is poised to enhance the company's reputation and expand its market presence significantly. By replacing traditional breathalyzers with SOBRsure devices, these organizations are setting a new standard in remote client monitoring and support.

Expert Opinions and Analysis

Justin Davis, Vice President of Corporate Relations at SOBRsafe, expressed enthusiasm about these partnerships: "The integration of our technology by such esteemed recovery services underscores the transformative impact of our solutions. It validates our commitment to creating a culture of prevention and support."

Industry analysts are optimistic about SOBRsafe's growth trajectory. The company's innovative approach and recent successes position it well for continued expansion and market penetration.

Challenges and Considerations

Despite the promising outlook, SOBRsafe faces challenges typical of a growing technology company. These include ensuring widespread adoption, navigating regulatory landscapes, and maintaining technological leadership in a competitive market. However, SOBRsafe's proactive strategies, including continuous product development and strategic partnerships, are designed to mitigate these challenges.

Conclusion

SOBRsafe's new agreements with Hired Power and The Firm mark a significant milestone in the company's journey. These partnerships not only highlight the effectiveness and appeal of SOBRsafe's technology but also set the stage for broader industry acceptance and growth. As SOBRsafe continues to innovate and expand, its mission to create a culture of prevention and support remains at the forefront, promising a future where alcohol misuse can be effectively monitored and managed. Investors and industry stakeholders should keep a keen eye on SOBRsafe as it continues to make impactful strides in the market.

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https://ir.sobrsafe.com/news-events/press-releases/detail/129/recovery-services-converting-to-sobrsure-band-for-advanced