How many times in recent years has Dale called anyone on this board? (Of course excluding those who work for SAN!)
That's where promotion starts!
David Walsh, in spite of his shortcomings, had a call list of 3500 investors whom he conversered with as often as possible! It's called personalising the benifit!They were catagorised and rated! He and his bride made these calls day and nite! Thats promo at its nadir!
Murry Pezim, in 1986 during Expo, ushered me into his office asking me if I could wait while he made a few calls! I was there as a bagman on behalf of a SdCred leadership candidate. Well, 4 hours later, (Murray was promoting the initial PP for Arizona Star at $0.50. Within a couple of months it was $16.50!) he sold me the PP and and passed me a cheque for Mr Reynolds.
That's Promo with a capital P!
How many shares has a Kitco ad sold! Not many, of that you can be certain!
RUF