I assume as Marcellus did, "That something is wrong in the state of Denmark." Hamlet I. IV.

It could be anything but the assumption is, at least in my mind, that the "big players" are doing what they do best, "playing!" The more value added to SAN, the higher the stakes become, the more games "they" will "play," until "they" go home with all the "marbles!" (at least that's their "game" plan!)

He who has the Gold ... makes the rules.

RUF