..well lets think this one thru, remember here that the Bom mer is family control and with out prejudice here. Bommer because of the share split could be seen in different context from a traders point of view. Playing your hand a few points either way with shorts vs longs knowing what the sales Dept is doing then executing at the right time could be seen as reason for a low share price considering the influx of orders...Reading between th e lines on this one. ..PS /.shorter"s are in my view, very understanding of a companies Qtr advancements and can gain 20 to 30 % either way Qtr after Qtr, Capitalism benifits those taking risk which creates these buy low sell when content situations...Traps7