"I think we could see the positive effects of the new CEO this year. If he doesn't deliver, there will be absolutely no reason to continue to hold this stock. (IMHO)"
If it comes to that, you could probably buy 23x more shares than today. Or to put it from the sell side, you could probably lose it all.
I came into this through the GC merger and then bought the majority of my holdings ~1.90 in 2008 and about 4 months later it went to .57, I bought more ~70 cents. I still felt like an idiot buying.
The market then went straight up to 5$, I was a genius. Now I'm a freaking idiot again but as the float gets diluted, my goal is to keep my holding relative to the float, unchanged. Now is a good time to do that. The overall macro thesis hasn't changed. The only way out is printing but fighting the central planners is proving to be almost insurmountable.
I lost more from 1.90 to 23 cents than I ever will if this goes from 23 cents to zero. Selling is no longer an option unless it's for a capital loss.