According to https://appleworld.today/app-store-optimization-agency-how-to-find-the-best/ B2B SEO is the art and science of optimizing your website to rank higher in search engine results for business-related keywords. It involves a combination of on-page optimization (keyword research, content creation, technical improvements), off-page optimization (link building), and content marketing to attract qualified leads and ultimately drive business growth in the competitive B2B landscape.