B2B SEO involves optimizing your website to rank higher in search results for keywords relevant to business buyers. This means understanding your target audience, researching the keywords they use, creating informative and valuable content, and ensuring your website is technically sound. By attracting qualified traffic through organic search, B2B SEO can significantly increase brand awareness, generate leads, and drive conversions.
Source: https://valasys.com/seo-services-for-b2b-advantages-and-strategy-steps/