Just as strong is the word we often use to describe good coffee, tough is the word we often use to describe good negotiators. There's a definite advantage to being known this way; it immediately reduces your opponent's expectations. Some may soften, others will try harder; but in this competitive world of business, they will all respect you for not being a soft touch.

Toughness is partly about your game face, but it's also about technique. When you're called on, or choose, to take the hard line, here are some ways to strengthen your game:

* DON'T TALK TOO ...etc.

P.S. I'm sure Westridge Management International is working side by side with D & D. to secure the best deal possible. This takes a lot of time & effort to get done properly! If talks had collapsed for any reason, we would have heard by now! Instead there is silence & during this negotiation process I for one am prepared to wait a little longer.