Did you know?
You can earn activity points by filling your profile with information about yourself (what city you live in, your favorite team, blogs etc.)
It's not an identity issue, it's an inferiority complex. He needs to pump himself up, so he does 2 things - praises himself and attacks others to bring them down. It's easy to tell when he gets a new identity by the way he praises himself for providing "great information" [I don't think talking about little birdies exactly qualifies as great information].
And yes, it's best to just stay out of it (not always easy to do, mind you).
