LONGUEUIL, QC, June 29, 2011 /CNW Telbec/ - D-BOX Technologies Inc. (TSX: DBO), a leader in innovative motion technology, announced today its first agreement with Zurich Cinemas to equip the Rotterdam Square Cinema 7 in Schenectady, New York with 21 D-BOX MFX Seats.

Zurich's Rotterdam Square Cinema 7 is the first location in New York State to offer the immersive motion technology that completely transforms the movie experience with theatre seats that pitch, roll and heave in perfect sync with all the onscreen action.

"Following one of the company's most successful years to-date, interest from new theatre exhibitors, both foreign and domestic, remains strong and we are very pleased to announce a first location in the New York area," said CEO of D-BOX Technologies, Claude Mc Master.

On July 15, Zurich Cinemas will introduce D-BOX with the release of the highly anticipated franchise finale, Harry Potter and the Deathly Hallows: Part 2.

"Committed to creating a first-rate experience using the most cutting-edge technologies, Zurich is thrilled to be the first in the area to feature D-BOX motion technology," said President of Zurich Cinemas, Conrad Zurich. "We're presenting a completely new way to experience movies and expect the D-BOX tickets to be extremely popular."

For a complete listing of theatres offering the D-BOX experience and a guide to new movies, visit www.d-box.com

About Zurich Cinemas

Zurich Cinemas has always been ahead of the curve with new technology and is proud to be the first theatre in New York State to offer DBOX seats. Chairman and President Conrad Zurich and his wife Linda established Zurich Cinemas in 1966. The circuit has 11 locations mainly in upstate New York, including the Pittsford Cinema in Rochester, Southside Mall Cinema in Oneonta, and the Rotterdam Square Cinema in Schenectady. Of Zurich Cinema's 70 screens, 66 screens are now digital and 25 feature RealD 3D. For information on theatres and tickets please visit www.zurichcinemas.com

About D-BOX

D-BOX Technologies designs, manufactures and commercializes leading edge technology motion systems mainly for the entertainment and simulation industries. With its unique, patented technology, D-BOX Motion CodeTM, motion effects are specifically programmed for each visual content and sent to a motion generating system integrated within either a platform or a seat. The resulting motion is perfectly synchronized with the onscreen content, creating an unmatched realistic, immersive experience. To date, major Hollywood Studios have D-BOX Motion CodeTM available on feature films, DVDs and Blu-raysTM. By reaching agreements with various industry leaders, D-BOX's award-winning motion technology is gradually proving itself as a new global standard. D-BOX is a publicly traded company listed on the TSX exchange under the symbol DBO. For further information please see www.d-box.com

D-BOX(R) is a registered trademark and D-BOX Motion CodeTM is a trademark of D-BOX Technologies Inc. Other names are for informational purposes only and may be trademarks of their respective owners.