TAAT™ Chief Executive Officer Setti Coscarella commented, “Our growth has accelerated this quarter as we continued to build the popularity of TAAT™ among smokers aged 21+. We have undertaken aggressive strategies to market TAAT™ in this consumer segment in order to sustain and grow interest in the United States by continuing to add stores to expand our sales pipeline. Establishing a reputable and well-known brand comes with the long-term benefit of laying the groundwork to introduce TAAT™ to new global markets.”

Key Financial Highlights of the Company’s Fiscal Q3 2021

• Gross revenue grew to an all-time high of $1,305,358 in Q3 2021, an increase of 1,956% from the same period in the prior year, and an increase of 88.77% from the previous quarter
• Gross profit for Q3 2021 was $781,226 with a gross profit margin of 59.84%, an increase from the gross profit margin of 52.58% in the previous quarter
• TAAT™ Common Shares remained part of the CSE Composite Index® and its CSE25™ subset of the 25 largest companies in Composite by market capitalization
• Healthy balance sheet with $10,174,001 in working capital

During the three-month period ended July 31, 2021, the Company incurred a net loss of $7.74 million versus $3.75 million in 2020. The increase in net loss of $3.99 million was mainly attributable to $4.98 million in increased marketing efforts relating to the advertising of its product in sporting events and in Europe offset by a number of non-cash items, including a decrease in share-based payments of $779,000.

For more information, please refer to the Company’s Condensed Interim Consolidated Financial Statements for the Nine Months Ended July 31, 2021 and 2020 (Unaudited) , which can be accessed on the Company’s profile on SEDAR ( http://sedar.com ).

Throughout Q3 2021 the Company continued the rollout of its flagship product TAAT™ in the United States as a nicotine-free and tobacco-free alternative to tobacco cigarettes for smokers aged 21+. Based on early-stage success at retail in Ohio and through e-commerce across the United States, the popularity of TAAT™ continued to grow among smokers aged 21+ as well as retailers of tobacco products and their respective wholesale/distribution partners. Through strategic marketing initiatives to consumer and wholesaler audiences, the Company has established brand equity in the USD $814 billion global tobacco industry. This credibility has proven instrumental to forming international distribution relationships for upcoming launches of TAAT™ in new markets such as Australia, as well as the United Kingdom and Ireland.

After reporting over 300% sequential revenue growth in Q2 2021 in a press release dated June 30, 2021 , in early July 2021 the Company launched TAAT™ in Illinois where it enjoys several competitive advantages to include a significantly lower retail price point in specific regions. The Company also began exhibiting at trade shows in the United States in late Q3 2021 and reported shortly thereafter in an early Q4 2021 press release that it had already closed 68 new initial purchase orders from contacts established at trade shows, separately from sales made through its regular channels.

During the final week of September 2021, the first overseas shipment of TAAT™ arrived in London for distribution in the United Kingdom and Ireland. Management of TAAT™ anticipates that the existing brand presence will launch the commercialization of TAAT™ in these new markets, as the Company continues to grow its sales footprint in the United States where the Company has recently enjoyed yet another quarter of growth.

An overview of the Company’s revenue and expenses for Q3 2021 is shown above from its financial statements for the same period. To view these statements in full, please access the Company’s profile on SEDAR.

Readers using news aggregation services may be unable to view the media above. Please access SEDAR or the Investor Relations section of the Company’s website for a version of this press release containing all published media.

On behalf of the Board of Directors of the Company,

TAAT ™ GLOBAL ALTERNATIVES INC.

“Setti Coscarella”

Setti Coscarella, CEO and Director

For further information, please contact:

TAAT™ Investor Relations
1-833-TAAT-USA (1-833-822-8872)
investor@taatglobal.com

THE CANADIAN SECURITIES EXCHANGE (“CSE”) HAS NOT REVIEWED AND DOES NOT ACCEPT RESPONSIBILITY FOR THE ACCURACY OR ADEQUACY OF THIS RELEASE, NOR HAS OR DOES THE CSE’S REGULATION SERVICES PROVIDER.

About TAAT ™ Global Alternatives Inc.

The Company has developed TAAT™, which is a tobacco-free and nicotine-free alternative to traditional cigarettes offered in "Original", "Smooth", and "Menthol" varieties. TAAT™'s base material is Beyond Tobacco™, a proprietary blend which undergoes a patent-pending refinement technique causing its scent and taste to resemble tobacco. Under executive leadership with "Big Tobacco" pedigree, TAAT™ was launched first in the United States in Q4 2020 as the Company seeks to position itself in the $814 billion 1 global tobacco industry.

For more information, please visit http://taatglobal.com .

References

1 British American Tobacco - The Global Market

Forward-Looking Statements

This news release contains “forward-looking information” within the meaning of applicable Canadian securities legislation. Often, but not always, forward-looking information and information can be identified by the use of words such as “plans”, “expects” or “does not expect”, “is expected”, “estimates”, “intends”, “anticipates” or “does not anticipate”, or “believes”, or variations of such words and phrases or state that certain actions, events or results “may”, “could”, “would”, “might” or “will” be taken, occur, or be achieved. Forward-looking information in this news release includes statements regarding the anticipated performance of TAAT™ in the tobacco industry, in addition to the following: Potential outcomes from the Company’s performance in Q3 2021, potential performance of international launches. The forward-looking information reflects management’s current expectations based on information currently available and are subject to a number of risks and uncertainties that may cause outcomes to differ materially from those discussed in the forward-looking information. Although the Company believes that the assumptions and factors used in preparing the forward-looking information are reasonable, undue reliance should not be placed on such information and no assurance can be given that such events will occur in the disclosed timeframes or at all. Factors that could cause actual results or events to differ materially from current expectations include: (i) adverse market conditions; (ii) changes to the growth and size of the tobacco markets; and (iii) other factors beyond the control of the Company. The Company operates in a rapidly evolving environment. New risk factors emerge from time to time, and it is impossible for the Company’s management to predict all risk factors, nor can the Company assess the impact of all factors on Company’s business or the extent to which any factor, or combination of factors, may cause actual results to differ from those contained in any forward-looking information. The forward-looking information included in this news release are made as of the date of this news release and the Company expressly disclaims any intention or obligation to update or revise any forward-looking information whether as a result of new information, future events or otherwise, except as required by applicable law.

The statements in this news release have not been evaluated by Health Canada or the U.S. Food and Drug Administration. As each individual is different, the benefits, if any, of taking the Company’s products will vary from person to person. No claims or guarantees can be made as to the effects of the Company’s products on an individual’s health and well-being. The Company’s products are not intended to diagnose, treat, cure, or prevent any disease.

This news release may contain trademarked names of third-party entities (or their respective offerings with trademarked names) typically in reference to (i) relationships had by the Company with such third-party entities as referred to in this release and/or (ii) client/vendor/service provider parties whose relationship with the Company is/are referred to in this release. All rights to such trademarks are reserved by their respective owners or licensees.

Statement Regarding Third-Party Investor Relations Firms

Disclosures relating to investor relations firms retained by TAAT™ Global Alternatives Inc. can be found under the Company's profile on http://sedar.com .