Nobody needs me to scare them. The unrelenting steep downward movement in the price of the stock should be enough. Any rational investor would question what is going on with this company. It is not a big picture issue but rather a company specific issue. An investor wanting big picture exposure would just buy an ETF. The only attribute that matters in investing is being right. Suffering, preserverance, loyalty, longevity and the like are irrelevant. What is relevant is gathering and interpreting information in order to make a profitable investment decision.