These 'savers' you reference need to be educated about gold. Since they are seeking an interest payment on their money, gold is not even in their line of thought since it pays no interest.
They will not get this education from their advisors. Unfortunately, the 'newbies' will get confused if they research on their own as we all know that commentators out there are taking and preaching both sides of the gold scenario-----its rise & fall.
It will take more time before the masses realize the value of owning gold.