Well it can work for a short period.
You can change your name from "Dynamic" to Brazil Gold. You have ZERO Reserves or Resources. Nothing but Moose Pasture and a good marketing plan.
You get Jonathan "Pump and Dump" Lebed to push your stock. Your stock doubles and you unload your shares making a killing. Your market cap with zero reserves or resources is $60MM
http://www.brazilgold.com/stocks.html
Think about that for a moment. Then you look at a legit company like Tyhee who's market cap is $39MM with over 2.1MM ounces and growing.
But don't worry.. time is the ultimate equalizer. Time is on our side.