It doesn't matter Baires. What is important is to GET THE WORD OUT!
Example: I own a Canadian diamond exploration company. Pierre Lassonde has mentioned it twice on KWN and each time its stock price rose ~ 50%. And although I truly rate KWN highly, it does not have the "eyes" and "ears" of a Bloomberg or CNBC.
My point is every little bit helps. A lot. PR in all forms cannot be ignored. And it serves a key financial purpose in that higher stock prices makes financing more efficient with less dilution. And money begets money - it is a positive feedback loop for all investors.
Strike