1. Choosing a name

or

"Near Term Gold Producer in the Yellowknife Region of Canada´s Northwest Territories"

2. Promoting Reserves

What other 33 million market micro cap that has reserves and 7 months away from permits? Not even Mighty Rob McEwen's, UXG

source: http://www.usgold.com/index.php?option=com_content&view=article&id=85&Itemid=167

3. Photogenic Resource Websites

and about websites: http://www.canadagold.com/

You cannot get more clearer than that CANADA GOLD: Corp. Fact Sheet, Corp. Presentation and 43-101