Source: Touch Display Research, May 2017
Touch Display Research defines the vertical market as the non-consumer, or specialty commercial market. We categorized them into 9 applications: 1). ATM/financing, 2). Automobile, 3). Casino gaming, 4). Education/training, 5). Industry/military, 6). Interactive signage/video conferencing, 7). Medical, 8). Retail/restaurant/vending machine/ticketing, 9). Other applications, such as printer/office, home appliances, aerospace, marine.
"The touch penetration for consumer electronics is going to be saturated. On the other hand, adoption of touch screen in the vertical market will continue to increase rapidly in the next several years," said Dr. Jennifer Colegrove, CEO and Principal Analyst, Touch Display Research. "The requirements for touch screens in vertical applications are different than the requirements in consumer electronics. Within vertical applications, each field has its own unique requirement as well. Detail analysis are provided in this report."
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The focus for touch panel intended for the consumer market is low price, low power consumption, portability, and typically less than 3 years of durability. On the other hand, the vertical market demands over 5 years of durability while operating in harsh environment, but is willing to accept a higher price and high power consumption.
