They incentivized the current warrant holders, whose exercise price was over $1, and unlikely to exercise.  The purpose of the warrants is to bring in free capital to the company.  Given the weakness in the stock price, this adjustment of the exercise price downward hopefully brings in that money quickly, without cost to the company.

They adjusted it downward in January from what I can tell, and again now.

Hope Hawthorne can deliver something significant this summer.  The fact that management used their own capital recently, to acquire more shares, and received even more free shares as an incentive to perform, I am hoping the stage is set for everyone from this point forward to benefit on the growth of the company.

It would be nice if the CEO/President would speak to the shareholders on the current state of affairs.