Still a newbie in investing and I've seen stocks move way up on poor P/L statements. I think that with agressive sales and good press releases this company has very good potential. There's a good management team in place to make that happen.
A few good press releases and sales in the next quarter and we could see this stock double.
Perhaps I'm being too optomistic but I do believe in this technology and it has been proven in the UK already. I think North America is ready for it.
All the best!