We have all seen the stagnation of this stock before. That comes part in parcel with what is perceived as no action. These days the analyst and the retail investor does not respect the fact that they are drilling, but wants to see results.

We all need results to feel good about investing more into a company, or for the first time if you are evaluating the 'Cat.

It is difficult to keep the fires burning when there is not much happening. The role of marketing is to keep the embers hot over a period of time when there has been a fire.

Marketing is one of the most underated activities that a company can do or invest in as far as I am concerned and the 'Cat is no different.