You are right on point goldhunter. As I mentioned earlier, the process between Zen and end user is iterative, and it primarily involves Dr. Chahar. He spent some time explaining to me what is involved when working with such entities. Zen is extremely focussed on their target market and is not taking a shotgun approach, that would be too inefficient.
Nothing is guaranteed but I can tell these guys know how the market for graphite functions and they will give Zenyatta the highest probability for success IMO.
Quincey