I would concur with Tidal Pool. It is normal for say the Gold industry to use in situ values (and I was using that until Takenotes DCF model was shown to me) because the Gold price is known and the margins are often consistently slim from project to project. It is an 'easy' way to value a gold project. Not to mention gold is often seen as money so having gold in the ground is often perceived as just that - currency. To the market place, 'ounces in the ground' is a huge benchmark. So the in situ value makes sense for that industry. But here, the cash flows are staggering so the DCF model makes sense. The reserve numbers here did not move the market so it will have to be the PEA and the DCF that does the moving.

And with the price lingering below $2 even a $10 price seems a long ways away...