Good links Muskwa!
Too add, the annual merit reviews where Zenyatta was first discovered to be providing materials to a DOE/ORNL lithium battery manufacturing project, there are also presentation for Fuel Cells. The only downside, is that Zenyatta Ventures is not specifically mentioned.
http://www.hydrogen.energy.gov/annual_review14_proceedings.html
http://www.hydrogen.energy.gov/annual_review14_fuelcells.html#catalysts
The primary driver of costs for fuel cells is the platinum (Pt), so they are trying to reduce the amount of PGMs to lower costs. Here is one study that i think is doing that (i took first year chemistry, so this is way above my head :) ). Of interest, there is a canadian connection with a french professor, the University of Waterloo, and Ballard.
http://www.hydrogen.energy.gov/pdfs/review14/fc086_mukerjee_2014_o.pdf
http://www.hydrogen.energy.gov/pdfs/review14/fc107_zelenay_2014_o.pdf
Lots of research happening in fuel cells. I understand none of it, but fuel cells and lithium batteries are battling it out in the clean vehicle industry (i.e. VHS vs Beta). Both use graphite, so a cleaner better graphite can help tip the balance of favour for either technology.