Absolutely Habanadude.

Think about this, with 35+ NDA's do you think ZEN would put their reputation on the line when it states

"Zenyatta is pleased to disclose that first testing has shown the performance of Albany graphite to be in the range of materials used presently for Lithium-ion Batteries ('LIB'). These initial tests, conducted by an independent lab, show that the performance of coated and shaped Albany graphite is equivalent to the leading high quality natural and synthetic graphite in commercial usage today. Testing was conducted by an independent Canadian lab using a lab-scale sample provided by SGS solely for the purpose of providing early evaluation on the suitability and effectiveness of Albany graphite in various applications. Similar positive results were also obtained on these samples by separate corporations who are in dialogue with the Company under confidentiality agreements."

"Based on research and dialogue with end-users, at this point in time, Zenyatta expects to have a targeted market application segmentation which includes 25-30% for high purity graphite in Lithium-ion batteries. The remaining 70-75% target applications will be discussed in upcoming news releases. "

The end users know what the product can do and ZEN just disclosed/told us what it can do. Be prepared for more. As you said, the promotion has just begun.