This stock will be moved by sales and third party acknowledgement.
Thats how you put distance between the competition, is show the world that you can sell reliable units to the market place, not just to distributors. And then you get rewarded when the market says thanks this unit is saving me money, fuel etc etc. The share price will increase accordingly because of the market frenzy not hype.
The company that can satisfy the market wins, simple as that. And the shareholders of that company will benefit.
GLTA