As stated below,taken from the P/R. I believe the 10 week program starts when the review is completed,targeted audience identified,and marketing materials completed.I predict we are another week away from seeing this launched,but when it does should be interesting.

Dynamic Announces Commencement of Awareness Program

Pickering, Ontario CANADA, May 05, 2008 /FSC/ - Dynamic Fuel Systems Inc. (TSX - VX: DYA), ("Dynamic" or the "Corporation") is pleased to announce that it has engaged American Information Strategies, Inc. ("AIS") to commence an awareness program for the Corporation. The program will commence immediately and will consist of a marketing campaign to a targeted list of AIS' clients. The program will continue for a minimum term of 10 weeks. At the conclusion of that term, the Corporation will evaluate the program and determine whether it should be continued further.

AIS is a Client and Lead Generation services firm, specializing in providing a high conversion rate of investor prospects to clients. AIS is in the process of completing an initial review of the Corporation in order to delineate the Corporation's target business audience (and identify parties to whom the program should be marketed) and to better understand Dynamic's business. AIS maintains an internal list of 100,000 high net worth individuals and will be targeting the Corporation's awareness program to its clients. AIS will work together with Dynamic to establish marketing materials and generate a database via the internet, telemarketing, and direct mail.

Mr. Thomas Fairfull, President and CEO of Dynamic stated "we are very pleased to commence this new and exciting relationship with AIS. Our company has made significant strides over recent months to reach its goal of positioning itself as the first, best, highest quality and lowest cost technology provider of automotive fuel efficiency and emission reduction products and systems. It is now time to begin telling our story to a wider audience and we feel that AIS makes an excellent partner and provides an excellent platform for this purpose."