``3. The margins/profit on the embedded version will be better, worse, or about the same as the handheld version? (all things considered - I know it means more seats, but probably at less per seat... hard for us to guess where the break-even point might actually be, not taking into account any unknown factors)``

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The embedded system approach represents a much bigger ticket number due to the outfitting of all seats vs only a portion of the seating capacity.

I would venture a guess that the embedded system also comes at a premium price as compared to the handhelds, yet still sits at about half the cost when compared to other IFE embedded offerings. Therefore, I would anticipate larger initial orders at much higher prices and margins than we have seen to date.