``In looking at ProASIC3`s answer to the cost question, we are once again visited by our old friend, 250K unit volume with delayed availability.. While it`s never fair to compare families currently shipping in volume to freshly announced future pricing, the prices we`re talking here are shocking in FPGA terms. {b}Financial analysts accustomed to the old-school dynamics of the FPGA market will need to re-adjust their spreadsheets and format the decimal over a few places to even begin to understand the realities of this emerging market segment.{/b} Think of it this way: the cheapest member of the ProASIC3 family costs less than any espresso drink at Starbuck`s. The most expensive device (in volume) is still about the price of two café mochas and a poppy seed muffin.``

ROTF...my word

How low can we gooooo...This is what will win contracts

doni