``We hope we are bringing the same convenience and value for money to handheld IFE that we are used to delivering in the supermarket industry.”

Their extensive ``retail`` experience is now engaged to take the eVU down a new path. It bodes well that this is the new ``sales and marketing`` arm for e.Digital in IFE, via the eVU(and not on the payroll !)

And with partners/investors like Rolls Royce plc standing behind them they appear to be focused on the target. A 2004 start up is now ready to deliver (8 weeks) with a hardware solution and a new investor in Rolls Royce (May `06), after two years of pursuing this market.

6 days...4,000 unit sales...short and longer term target numbers !!!!!