http://www.mezzomovies.com/news_news_6.htm

Mezzo, the UK headquartered company providing fully outsourced handheld IFE solutions, has teamed up with Atlas Air and Inflight Productions, now trading under the umbrella of The IFE Alliance. The in-house expertise of The IFE Alliance will support Mezzo select, acquire and process multi-language movies and TV programmes.

Alongside Rolls-Royce plc and e.Digital Corp, makers of the eVUTM media player, The IFE Alliance are another industry leader working with Mezzo to create the best team to deliver handheld IFE solutions for all airline requirements: short haul or long haul; complimentary service or ancillary profit generator; replacing an existing IFE system or upgrading its capability.

Mezzo’s fully outsourced handheld IFE service was initially developed in response to the need for low cost carriers in the fastest growth sector and most aggressively competed part of the global aviation market to generate new ancillary profits, but Mezzo are increasingly finding that their services fit a range of airline requirements.

Joerg Schiffmann, Chairman of the Joint Management Board of the IFE Alliance commented;

“The Mezzo team’s background in supermarket retailing is evident in the way they think and their determination to give their clients the very best handheld IFE solutions and their passengers the most enjoyable entertainment. They are creating innovative solutions using their flexible handheld business model and consequently are helping to grow the overall value of the IFE market in new sectors such as short haul”.

Dave Sampson, CEO Mezzo said;

“The IFE Alliance for perhaps for the first time is going to bring real content selection expertise to the handheld market. Their global reach with offices around the world provides Mezzo with more than just the latest blockbuster movies. With access to a wonderful range of local language programming that will be vital for ensuring content can be tailored for each airline, Mezzo can create an entertainment experience to delight customers at a price that can make a real improvement to the airline bottom line.

Using e.Digital’s eVUTM, which we believe will become the new standard in handheld players for the aviation industry, and now with the resources of The IFE Alliance at our disposal, Mezzo has the broadest range of solutions that can be tailored to suit each airline’s particular requirements and deployed simply and quickly. We hope we are bringing the same convenience and value for money to handheld IFE that we are used to delivering in the supermarket industry.”

More about The Alliance IFE: www.theifealliance.com