By Natali T. Del Conte Discuss this now (1 posts) A panel of mobile technology experts at the DEMOfall conference on Tuesday reflected the general attitude from the CTIA Wireless IT conference in Los Angeles: mobile technology is in need of revolution. The barriers to mobile phone application adoption are pretty clear: too much digital rights management (DRM) red tape, too little Web connectivity, and too few people who really know what their mobile devices can do, they said. ADVERTISEMENT The panel began with a DRM discussion in which panelist Tom Jacobs, director of research for Sun Microsystems Laboratories posited that DRM too often gets a bad rap. "DRM is certainly a party killer and it is one of the least understood areas," Jacobs said. "When you start talking about Hollywood content, there is a real concern about their ability to monetize that content that they have. There is a lot of research going on but the focus has been: 'How do you make it a worthwhile technology from the consumers' perspective and also meet the needs of the enterprise and content owners' perspective?'" Consumers want to pay once and only once for media, whether it be music, movies, or photos, panelists said. Once they pay for that content, they want to access it with an iPod, a Zune, a desktop, a TV set, or a boom box. But Hollywood is afraid that "owning" is analogous to sharing.