``Apple is (NOW) the #1 branded name and it mostly is a result of a simple MP3 player marketed out the wazoo.``

Does portalplayer beat EDIG to the punch again ? Does EDIG have a leg up when it comes to video ? Could portalplayer license EDIG`s video platform and couple it with their unique interface to create a video ipod ?

Will a third party step out of the shadows and be the next ipod-like success story ?

WHO is that Asian OEM ?