Activity

Over Christmas 2005 Gekko was tasked with managing and staffing Apple’s trial ’shop in shop’ concession in Tesco Milton Keynes.

Results

With a ROI of over 500%, Apple has expanded these concessions, with Gekko’s assistance, into a further 11 Tescos and 5 Comet stores enabling high-end, high-tech products to be sold in traditional value-based, FMCG environment.