Yes, and their friends or other business associates. Yesterday I posted how Gekko field marketing improved sales of one product 174%. Now wouldn't you want to invest in a company that you knew you could/would be improving their sales by that much or better? Maybe it is increased sales prospects that is driving the price or maybe it is BOW or ? that figures if you can't beat them, join them! Then again maybe something is happening with the patent infringement issues. IMO, there is so much potential at this point, how could anyone not want to be getting on board!